Zeitbild Stiftung

media relations / community building / concept
CHALLENGE

The Zeitbild foundation was founded in 2006 by the Zeitbild publishing house and agency. They concentrate on nonprofit work by initiating and organizing projects, including one they realized together with the Federal Ministry of the Interior and the European Union. They needed short term support in community building activities, social advertising and media relations to target young, mainstream media outlets.

OUR WORK

We set up social media channels and content/editorial plans for the campaign, structured the out- and income and managed the interactions on Facebook and Twitter. In terms of PR, we created tailored communication assets for youth, educational and mainstream media. In collaboration with the foundation team, we designed advertising materials and supervised various social media advertisements.

RESULT

Creation and set up of engaging community channels and measurements. Fast-growing reach and interaction on Facebook and Twitter (increased tenfold). More than 20 clippings in related media outlets.
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