stuffle is a mobile flea market app that allows you to sell and discover great stuff in your neighborhood. The two founders are smart, funny and always worth a visit to the hanseatic town of Hamburg. Their multiple award-winning app is an outstanding example of vintage design paired with a unique company culture.
We did a kickass workshop and concept session with the founding management team to define the next steps in strategy and positioning, including media relations and PR measurements. After two years, stuffle is a flagship brand for entrepreneurship and mobile apps in Hamburg and nationwide. This required a rethink of their activities in PR, marketing and community management.
We developed the tools and measurement plan for the following 6 months to gain more media attention. Additionaly we´ve created outstanding activities far away from traditional PR in order to build an interactive community in Germany. We also helped them to find a complete new and grown up tonality for all communications alongside to their brand-new redesign of the iOS app and launch of their first web version. We´re happy and proud to see how conversational perspectives can drive also the improvement of products itself. We´re looking forward to our next common adventure! Ahoi!