Drivy

launching / community building / concept / media relations / branding
ABOUT

Drivy operates since 2010 and claims to be Europes N°1 peer to peer car rental platform. It allows their customers to rent cars in their neighbourhood, mainly for several days rentals such as weekend escapes. Complimentary to Intercity carsharing they perform as a web service but also on mobile (iOS and Android). With an included 100% assurance Drivy wants to protect their customers against abuse.

CHALLENGE

Sharing is caring. And carsharing itself is for sure nothing new to the german market. There are market “Goliaths” such as Drive Now or Car2Go where Drivy sees itself as an longer termed addition to their inner city short term rentals. And there are similar german based competitors such as Tamyca or Autonetzer – but there is a reason why Drivy is with 300.000 users and 20.000 registered cars in France the european market leader! Our challenge: To convince german users of this potential, too. To establish and position Drivy as the safest, fastest and best priced alternative with a community which helps each other to exploit open resources at its best!

OUR WORK

Screening of market situation, competitors and potentials. Workshops, know how exchange and interims Communications. Strategy and Concept Building for german (PR & Community) launch. Content and community sparring partner. Set up wordings. Media Relations.

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