Happy Cups

media relations / concept / community building
Challenge

To establish a whole new brand and product in the startup scene as a proper B2B E-Commerce company and set-up a reliable profile in the established coffee culture, lifestyle and beverage industry.

Our Work

Building up communication assets to position Happy Cups and their products.
Writing and communicating teaser stories and plugs to gain attention in various media outlets. Set up creative social media content and guidelines to empower an active community. Transfer the know-how to the team via workshops, strategy papers and consulting sessions.

Result

Quickly-established image in the national and international coffee scene (orders placed from all over the world). Clippings in startup, coffee, beverage and lifestyle-related media.
Active community engagement on Facebook and Instagram. Nominated for the European Coffee Awards in 2013 (category: Best Non-Coffee Supplier, 3rd place).

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