Under Armour

concept / production / guerilla campaign / video
ABOUT

Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour is the originator of performance apparel – gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout. Under Armour’s mission is to make all athletes better through passion, design and the relentless pursuit of innovation.

OUR WORK

Production of an Amour Camp Roadshow in 4 German cities (Munich, Hamburg, Cologne and Berlin) including location research, route planning, briefing and the on-site management of a video production and photographer team.

RESULT

Viral videos on Facebook and YouTube. Massive Social Interaction. More than 800 happy participants in 4 cities national-wide.
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