Under Armour

concept / production / guerilla campaign / video

Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour is the originator of performance apparel – gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout. Under Armour’s mission is to make all athletes better through passion, design and the relentless pursuit of innovation.


Production of an Amour Camp Roadshow in 4 German cities (Munich, Hamburg, Cologne and Berlin) including location research, route planning, briefing and the on-site management of a video production and photographer team.


Viral videos on Facebook and YouTube. Massive Social Interaction. More than 800 happy participants in 4 cities national-wide.
Visit the site →