URBAN SPORTS CLUB

branding / community building / concept / media relations
ABOUT

The two founders of The Urban Sports Club in the beginning actually “only” created the perfect sports product they would use themselves while have tight schedules thanks to work day by day. The outcome: A sports membership which is eminently flexible and utilizable for everyone. Do sports where you are, any sports  you want! Contemporary, urban. One sportflatrate for the whole city.

OUR WORK

Strategy and Concept Building for the local Berlin market with the prospect of further city launches. Screening of market and media situation, competitors and potentials. Workshops, know how exchange and interims Communications. Content and community sparring partner. Set up wordings. Media Relations.

RESULTS

Various clippings in mainstream, sports & lifestyle related media. Successfully placed interviews and contributions in special interest outlets. Smaller media cooperations and multiple “product” tests with journalists. As well as onboarding Affiliate Partner through Blogger Relations. Regularly sweating (but happy) Team Openers.
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