Added to cart: opnrs takes on PR mandate for online supermarket Knuspr

opnrs takes on the PR mandate for online supermarket Knuspr, effective March. The win further expands the agency's consumer and lifestyle portfolio. Focus is on B2C communications and building a strong brand identity

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Communications and experience agency opnrs, founded in 2013 by Kerstin Bock and Carolin Lessoued, has its roots in the tech and startup space - where it built its reputation managing B2B and corporate communications for disruptive companies like Omio, Atomico, and DeepL. In recent years, however, the agency has made significant inroads into the consumer and lifestyle sector, securing a strong foothold with high-profile, ongoing mandates including Vinted, Omio, Numa, and ClassPass.

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From March 2025, opnrs welcomes online supermarket Knuspr to its portfolio. Knuspr is part of the Rohlik Group, which has already built a strong reputation in the Czech Republic under the name "Rohlik." The goal now is to replicate and extend that success in Germany, growing brand awareness among a wider consumer base. opnrs will support this with strategic B2C brand communications - from traditional PR to brand activations including events and guerrilla marketing — continuing the agency's strategy of positioning itself at the intersection of innovation and lifestyle.

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Knuspr is a German online supermarket that enables customers to have fresh, high-quality groceries delivered to their door within just three hours. With a strong focus on regional sourcing, Knuspr offers a wide assortment spanning fruit, vegetables, meat, fish, dairy, and baked goods, through to everyday essentials including baby products, pet supplies, and pharmacy items. The platform allows consumers to complete their entire weekly shop from home - without compromising on choice, price, or quality, and without the need for multiple stops across different stores.

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"Knuspr combines innovative technology with a genuine commitment to regional producers to redefine online grocery retail - and that blend of technology, innovation, and deep consumer understanding is a perfect match for the opnrs mentality. We see ourselves as an agency at the crossroads of disruptive technology and lifestyle trends, and we're excited to chart new territory with Knuspr to make the grocery market of tomorrow more compelling for consumers." - Carolin Lessoued, Co-Founder and Managing Director of opnrs

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"With opnrs, we've found a creative partner who understands exactly how we want to be perceived in the lifestyle space. Together, we'll inspire consumers to think more consciously about their weekly shop — whether that means appreciating the value of regional sourcing and freshness, or shining a light on the small producers and artisans behind the products."

- Timea Rüb-Scholz, Head of PR at Knuspr

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