Fresh Thinking: opnrs Wins PR Mandate for Smartfood Pioneer JUIT

Berlin boutique agency takes on media relations and consumer and business communications for the smart-food company. Strategic partnerships and live activations will be central to the collaboration alongside traditional PR. 

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With the addition of JUIT to its client roster, founder-led agency opnrs further deepens its expertise in food innovation and future-forward nutrition. The partnership is designed to position JUIT as the smart solution for healthy eating in a fast-paced everyday life, reaching both consumers and businesses alike.

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opnrs takes over media relations across the German-speaking market with immediate effect, develops strategic partnerships, and will co-create JUIT's live communications and activation strategy, making the brand tangible and experiential in the offline world too. Communications will deliberately target a broad audience, from families and individuals to companies and entire corporate groups. On the B2B side, the focus will be on employer branding, workplace health promotion, and modern nutrition concepts.

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"JUIT brings fresh, wholesome food into everyday life — quickly, conveniently, and without compromising on quality. At a time when nutrition, health, and convenience are becoming increasingly intertwined, JUIT is hitting exactly the right note. We're thrilled to help tell that story and make JUIT visible across the many different ways people live and work today."

— Kerstin Bock and Carolin Lessoued, Co-Founders and Co-CEOs of opnrs

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"Our goal at JUIT is to make healthy eating as simple as possible — for every lifestyle and every reality. With opnrs, we've found an experienced partner who truly understands our vision and knows how to tell the right stories to reach both people and businesses." — Serdar Mansour Azar, Founder of JUIT

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