Indy agency network Etc. Collective adds eight new members

Apriil, Blak Labs, Muckle Media, NOku, Ralph Tokyo, Seven Media, Sherlock Communications and Fanfare Paris have joined the fast-growing indy network that Berlin boutique agency opnrs has co-founded, strengthening its presence across Norway, Singapore, Scotland, Italy, Japan, UAE, Latin America and France, taking its total number of locations to 23 countries.

Etc. Collective, the global independent agency network, has announced eight new partners as it continues to expand across the globe. Joining the collective are Apriil in Norway, Blak Labs in Singapore, Muckle Media in Scotland, NOku in Italy, Ralph Tokyo in Japan, Seven Media in Dubai, Sherlock Communications across Latin America and Fanfare in France.The eight agencies join a growing group of carefully selected independent agencies spanning 29 cities, bringing together complementary expertise, local knowledge and creative capabilities across international markets.

Stuart Tyson, Managing Director of The Etc. Collective commented: “Since announcing the launch earlier this year, we’ve had huge interest from indy agencies all over the world looking to join Etc. Collective. Membership is a process we take really seriously, as we look to build a network of best-in-class creative agencies united not only in quality of work, but independent spirit and passion for innovation.”

Alex Myers, founder and global CEO of founding member Manifest Group commented: “For too long, global brands have needed to revert to slow, over-priced and under-cooked network creativity due to a lack of any alternative. Now, through Etc., the indie solution that is proving so compelling in individual markets is available on a global scale, and the addition of our new partners takes us to a truly global capacity.”

“All of the newest members represent the Etc. Collective standard, and add real strength to our collective ability to deliver best-in-class creative communications with more agility and innovation than the traditional holdcos. We’re really excited to have so many new markets joining the collective we’ve co-founded earlier this year”, are opnrs co-founders Kerstin Bock and Carolin Lessoued adding.

The current portfolio of Etc. collective member agencies comprises:

Apriil — Norway
Blak Labs — Singapore
Canela PR — Spain & Portugal
Loud — Spain
Manifest — UK, US, Australia & Sweden
Mellakka Helsinki — Finland
Muckle Media — Scotland
NOku — Italy
opnrs — Germany
Ralph Tokyo — Japan
Seven Media — UAE / Middle East
Sherlock Communications — Latin America
Fanfare — France

Etc. Collective continues its recruitment drive as it aims to become the biggest indie network of its kind; interviews are currently taking place with agencies in Nigeria, China and The Phillipines, with membership expected to reach 20 independent agencies by the close of the year.

More info can also be found on etc-collective.com