Dataiku
Dataiku had been powering enterprise AI for some of the world's largest companies for a decade - but in Germany, few had heard of them. Since 2023 we've run their full DACH communications programme, building brand awareness in business and tech media through a thought leadership-first strategy that puts Dataiku's leadership team at the center of Germany's generative AI debate.
Since 2023, we have been running Dataiku's full DACH press office – turning one of enterprise AI's best-kept secrets into a recognized, trusted voice in Germany's generative AI conversation through thought leadership, agenda surfing and targeted B2B media relations.
The Starting Point
Dataiku is one of the original AI pioneers — a Paris-born platform founded in 2013 that had quietly become the backbone of data and AI operations for over 600 enterprise customers, including 200 of the Forbes Global 2000, long before generative AI became a boardroom talking point. When the GenAI boom hit in 2023 and suddenly every business publication in Germany was running AI cover stories, Dataiku had a paradoxical problem: a company at the very center of the technology being discussed everywhere, yet barely present in the German media conversation. The brief was to change that — fast. Build brand awareness in DACH, establish Dataiku's leadership team as credible, go-to voices in the generative AI debate, and make sure that when German business and tech journalists needed an expert perspective on enterprise AI, Dataiku was the first call they made.
What We Do
We run Dataiku's full communications cycle in DACH — from strategic positioning and content development to media relations and spokesperson management — with thought leadership at the core of everything.
Press Office
We manage Dataiku's ongoing media presence in DACH through proactive and reactive press office work: localising company milestones and product updates for hand-selected DACH distribution lists, initiating and preparing interviews with tier-one AI and business software journalists, and ensuring Dataiku is present not just at announcement moments but consistently across the beats that matter. When a relevant news cycle breaks, we move quickly — matching the right Dataiku spokesperson to the right journalist before the story moves on.
Thought Leadership & Op-Ed Writing
We build and continuously develop individual profiles for Dataiku's leadership team — clustering thought leaders, stories and media targets into a coherent program that runs in parallel with the company's broader content roadmap. This means deep-dive preparation sessions with Dataiku's management team, development of tailored pitches, and the writing of bylines, expert commentaries and written interview responses that place Dataiku's voices in the publications that shape opinion among Germany's AI and enterprise software decision-makers. The focus is always on the real-world potential, risks and practical application of generative AI in business — substantive perspectives that earn coverage rather than chase it.
Data Intelligence & Agenda Surfing
We run continuous monitoring of the German and European AI debate — tracking regulatory developments, industry narratives, research publications and media cycles to identify agenda surfing opportunities in real time. This intelligence layer feeds directly into our pitching strategy, ensuring Dataiku's spokespeople are briefed and ready to contribute meaningfully to breaking conversations rather than reacting too late. A rolling PR and content roadmap keeps the overall programme aligned with Dataiku's business strategy and campaign calendar throughout the year.
What We Move
Dataiku went from virtually invisible in German media to a regular, trusted presence in the AI and enterprise software conversation — with a leadership team that business and tech journalists now approach proactively for expert perspective. In a market flooded with AI commentary, Dataiku's voices stood out for substance: grounded, practical and consistently relevant to the challenges facing German enterprises navigating the shift to AI-powered operations.
