qonto
When Qonto decided to significantly double down on DACH in 2026 - backed by major OOH campaigns and a push for mainstream brand recognition we came on board to make sure media presence matched that ambition. Since January 2026 we run their full press office, combining proactive B2B media relations, thought leadership and proprietary data surveys to build Qonto's credibility with German business media for the long term.
Since 2026 we run Qonto's full DACH press office - supporting the company's major push for mainstream brand awareness in Germany through B2B media relations, data-driven storytelling and senior spokesperson profiling.
The Starting Point
Qonto is one of Europe's leading business finance platforms - a French fintech founded in 2017 that has built a strong foothold across France, Italy, Spain and Germany, serving SMEs and freelancers with a modern alternative to traditional business banking. By the time we came on board in January 2026, Qonto was already present in the DACH market but entering a new gear: a deliberate push to significantly increase brand awareness, backed by major investment including high-visibility OOH campaigns across German cities. The ambition was clear - move from a known name among early adopters to a mainstream brand for German SMEs and freelancers. Our brief was to make sure that media presence kept pace with that ambition, and to carve out a distinct, credible position in a category still dominated by legacy banks and crowded with fintech challengers.
What We Do
Press Office
We run Qonto's full press office for the DACH market - combining proactive B2B media relations with a focused thought leadership programme and a data intelligence layer that keeps the content pipeline consistently full and relevant. Day-to-day we manage the full rhythm of Qonto's media relations in DACH: proactive pitching to business, financial and trade press, reactive commentary on breaking news in the fintech and SME banking space, journalist relationship-building, and interview and background conversation scheduling with Qonto's senior team. We keep Qonto present in the media cycles that matter to their audience - not just at product launch moments, but as a consistent, reliable source across the beats that German business journalists cover week in, week out.
Thought Leadership & Op-Ed Writing
We develop and place opinion-led content for Qonto's leadership team - dentifying the conversations happening in German business media and positioning Qonto's spokespeople as informed, outspoken contributors to them. This ranges from bylined op-eds in business and trade outlets to expert commentary on SME digitisation, the future of business banking and financial infrastructure in Europe. The goal is a spokesperson profile that goes well beyond product announcements and earns Qonto a seat at the table in debates their target audience actually cares about.
Data Intelligence & Surveys
We design and activate Qonto's data intelligence programme for the DACH market - data-led studies that generate original, media-ready insights on the financial behaviour, challenges and priorities of German SMEs and freelancers. This owned data becomes the backbone of our proactive pitching strategy: giving journalists something genuinely new to write about, establishing Qonto as a knowledge leader in their category, and creating story hooks that work across both business and vertical media throughout the year.
What We Move
Early days - but moving with intent. PR is running in lockstep with Qonto's broader market push: as OOH campaigns build street-level visibility, editorial coverage adds the layer of credibility and context that advertising alone can't buy. Qonto is entering the DACH media conversation with a clear point of view, a spokesperson profile that goes beyond product announcements, and a press office built for the long game in one of Europe's most demanding B2B markets.
